Selling A merchant account: Beyond The First Impression7462277

A few months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series prior to being brought to radio. So that as I heard the song, images in the TV show found mind, the top of which was the business enterprise card from the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. Bay area."

I don't remember anything more about the show, but that business card should have made a strong first impression, because many years later I still remember it.

Now, selling merchant services tips obviously isn't just like gunfighting, but a strong impression is obviously valuable. You cannot win the deal in the first couple of seconds, but you can certainly lose it.

However, some books on sales techniques and tips make it sound like the first impression may be the only thing that matters.

What's my take on it? I have faith that the first impression is essential but that the task of the merchant credit card accounts salesperson doesn't end there--or despite having the sale. Gone are the days when the sales agent could sign the agreement, then consider their job with the merchant being done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. In like manner keep their business, you need to go beyond the initial impression and build a relationship.

Listed below are three ideas to help you do just that:

The very first 30-60 days are the most important

To create a strong relationship with your merchants, you must start doing the work as soon as you sign them. It is possible to develop a solid bond by residing in close contact with your merchants during the first few months when they sign the contract. You'll learn their demands, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those first few months, it's okay to decrease the amount of contact with your merchants. However, you still need to check in with them periodically. Sending a month-to-month or bi-monthly newsletter is a good way to do it. So if you feel in the neighborhood, it won't hurt to avoid by face-to-face either.

Buying from them

There is little change show that you love your merchants like buying their products and services or services. If the things they sell is not right for you, maybe consider investing in a gift card that you can give to a pal or give away in a prize or perhaps a contest.

Exist when they need you

Once they contact you for help, ensure you do everything it is possible to to fix the problem as quickly as you can. There may be a lot of things you can't help them with, however if you simply show that you're listening, it'll inform them that you care which you're doing everything easy to help ensure their satisfaction.

Selling a merchant account isn't rocket science (or gunfighting). You need to simply make a good first impression--then follow up and exceed it.

Considering more sales techniques and tips? Inform me with a comment below.