Selling A merchant account: Beyond The First Impression624253

A few months back, I started listening to Radio Classics on satellite radio. It is a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was obviously a TV series before it was brought to radio. And as I listened to the song, images from the TV show stumbled on mind, the foremost of which was the company card with the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. Bay area."

I don't remember anything else about the show, but that business card must have made a strong first impression, because years later I still remember it.

Now, becoming a payment processor obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You can't win the offer in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips make it sound like the very first impression will be the only stuff that matters.

What's my undertake it? I have faith that the first impression is essential but that the job of the a merchant account salesperson doesn't end there--or even with the sale. Over are the days if the sales agent could sign anything, then consider their work with the merchant to be done. Nowadays, merchants constantly receive tempting offers using their company merchant services providers. So to keep their business, you have to go beyond the first impression and build a relationship.

Listed here are three guidelines to help you do just that:

The first 30-60 days will be the most important

To construct a strong relationship along with your merchants, you must start carrying it out as soon as you sign them. You can develop a solid bond by remaining in close experience of your merchants during the first few months once they sign the contract. You'll learn their needs, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those first couple of months, it's okay to diminish the amount of contact with your merchants. However, you still need to register with them periodically. Sending a regular monthly or bi-monthly newsletter is a great way to do it. So if you feel in the neighborhood, it does not hurt to avoid by personally either.

Buying from them

There is little show that you love your merchants like buying their goods or services. If whatever they sell is not right for you, maybe consider buying a gift card you could give to a buddy or give away in a prize or a contest.

Be there when they need you

After they contact you for help, make sure you do everything you are able to to fix the issue as quickly as you can. There may be a lot of things you can't help them with, but if you show that you're listening, it'll tell them that you care understanding that you're doing everything easy to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You just have to make a good first impression--then follow up and rise above it.

Interested in more sales techniques and tips? Let me know with a comment below.