Selling A merchant account: Beyond The First Impression8013306

Many months back, I began listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series before it was brought to radio. And as I paid attention to the song, images in the TV show came to mind, the top of which was the business card with the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I do not remember anything more about the show, however that business card should have made a strong first impression, because many years later I still remember it.

Now, how to become a merchant processor obviously isn't similar to gunfighting, but a strong impression is unquestionably valuable. You can not win the sale in the first couple of seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression will be the only stuff that matters.

What's my accept it? I believe that the first impression is essential but that the job of the merchant credit card accounts salesperson doesn't end there--or despite the sale. Over are the days when the sales agent could sign the agreement, then consider their work with the merchant being done. These days, merchants constantly receive tempting offers using their company merchant services providers. In like manner keep their business, you have to go beyond the initial impression and make a relationship.

Listed below are three tips to help you do just that:

The first 30-60 days would be the most important

To construct a strong relationship with your merchants, you need to start doing it as soon as you sign them. It is possible to develop a solid bond by staying in close connection with your merchants throughout the first few months once they sign the agreement. You'll learn their requirements, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those initial few months, it's okay to diminish the amount of contact with your merchants. However, you still need to register with them periodically. Sending a monthly or bi-monthly newsletter is a good way to do it. And if you're in the neighborhood, it won't hurt to avoid by face-to-face either.

Buying from them

Nothing will show that you care about your merchants like buying their products and services or services. If whatever they sell is not right for you, maybe consider investing in a gift card you could give to a buddy or give away in a prize or perhaps a contest.

Exist when they need you

When they contact you for help, ensure you do everything you can to fix the issue as quickly as you can. There may be several things you can't help them with, but if you show that you're listening, it'll tell them that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling merchant credit card accounts isn't brain surgery (or gunfighting). You just need to make a good first impression--then follow up and go beyond it.

Interested in more sales techniques and tips? Tell me with a comment below.