Selling A merchant account: Beyond The First Impression4521414

A few months back, I started listening to Radio Classics on satellite radio. It is a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that would be a TV series before it was brought to radio. So that as I paid attention to the song, images from your TV show found mind, the foremost of which was the business card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I don't remember anything more about the show, but that business card must have made a strong first impression, because all these years later I still remember it.

Now, merchant services sales representative obviously isn't much like gunfighting, but a strong impression is obviously valuable. You can't win the offer in the initial few seconds, but you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression will be the only thing that matters.

What's my undertake it? I believe that the first impression is essential but that the job of the merchant services salesperson doesn't end there--or even with the sale. Long gone are the days if the sales agent could sign the agreement, then consider the work they do with the merchant being done. These days, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you need to go beyond the first impression and build a relationship.

Listed here are three guidelines to help you do just that:

The very first 30-60 days would be the most important

To construct a strong relationship together with your merchants, you must start carrying it out as soon as you sign them. It is possible to develop a solid bond by remaining in close experience of your merchants through the first few months once they sign the contract. You'll learn their requirements, and they'll discover you're a reliable person who's exists for.

Periodic check-ins

After those initial few months, it's okay to lower the amount of connection with your merchants. However, you still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a great way to do it. So if you feel in the neighborhood, it doesn't hurt to prevent by in person either.

Purchasing from them

There is little show that you love your merchants like buying their goods or services. If whatever they sell is not right for you, maybe consider purchasing a gift card that you can give to a buddy or share in a prize or a contest.

Exist when they need you

After they contact you for help, be sure you do everything you can to fix the issue as quickly as you are able to. There may be some things you can't help them with, but if you show that you're listening, it'll tell them that you care understanding that you're doing everything easy to help ensure their satisfaction.

Selling merchant services isn't nuclear physics (or gunfighting). You need to simply make a good first impression--then followup and go beyond it.

Considering more sales techniques and tips? Tell me with a comment below.