Selling Merchant Services: Beyond The First Impression1510818

Several months back, I began listening to Radio Classics on satellite radio. It is a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series prior to being brought to radio. And as I heard the song, images in the TV show stumbled on mind, the foremost of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I do not remember anything more about the show, however that business card will need to have made a strong first impression, because years later I still remember it.

Now, selling merchant services tips obviously isn't just like gunfighting, but a strong impression is unquestionably valuable. You cannot win the deal in the initial few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression is the only thing that matters.

What's my take on it? I have faith that the first impression is important but that the work of the a merchant account salesperson doesn't end there--or despite having the sale. Gone are the days when the sales agent could sign anything, then consider their job with the merchant to be done. Today, merchants constantly receive tempting offers using their company merchant services providers. To keep their business, you must go beyond the initial impression and build a relationship.

Listed below are three tips to help you do just that:

The very first 30-60 days will be the most important

To create a strong relationship with your merchants, you must start doing the work as soon as you sign them. It is possible to develop a solid bond by staying in close connection with your merchants during the first few months after they sign the agreement. You'll learn their demands, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those first few months, it's okay to lower the amount of connection with your merchants. However, you still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a superb way to do it. So if you feel in the neighborhood, it doesn't hurt to avoid by in person either.

Purchasing from them

Nothing will show that you care about your merchants like buying their goods or services. If what they sell is not right for you, maybe consider buying a gift card that you could give to a buddy or give away in a prize or a contest.

Exist when they need you

When they contact you for help, be sure you do everything you are able to to fix the issue as quickly as it is possible to. There may be a lot of things you can't enable them to with, however if you show that you're listening, it'll tell them that you care understanding that you're doing everything simple to help ensure their satisfaction.

Selling merchant services isn't brain surgery (or gunfighting). You just need to make a good first impression--then followup and rise above it.

Interested in more sales techniques and tips? Let me know with a comment below.