Selling A merchant account: Beyond The First Impression1121275

Several months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was obviously a TV series before it was brought to radio. So that as I paid attention to the song, images in the TV show came to mind, the foremost of which was the company card of the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San Francisco."

I don't remember much else about the show, however that business card must have made a strong first impression, because all these years later I still remember it.

Now, credit card processing sales jobs obviously isn't similar to gunfighting, but a strong impression is unquestionably valuable. You can not win the deal in the first couple of seconds, however you can certainly lose it.

However, some books on sales techniques and tips make it sound like the first impression will be the only thing that matters.

What's my undertake it? I have faith that the first impression is very important but that the task of the a merchant account salesperson doesn't end there--or despite the sale. Over are the days once the sales agent could sign anything, then consider their job with the merchant to become done. These days, merchants constantly receive tempting offers off their merchant services providers. In like manner keep their business, you must go beyond the very first impression and make a relationship.

Here are three guidelines to help you do just that:

The initial 30-60 days would be the most important

To build a strong relationship together with your merchants, you must start doing it as soon as you sign them. You are able to develop a solid bond by residing in close contact with your merchants during the first few months when they sign anything. You'll learn their requirements, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those initial few months, it's okay to lower the amount of contact with your merchants. However, you'll still need to sign in with them periodically. Sending a regular monthly or bi-monthly newsletter is a superb way to do it. So if you feel in the neighborhood, it does not hurt to avoid by face-to-face either.

Buying from them

There is little show that you care about your merchants like buying their items or services. If whatever they sell isn't right for you, maybe consider buying a gift card you could give to a friend or share in a prize or a contest.

Be there when they need you

After they contact you for help, be sure you do everything you can to fix the issue as quickly as it is possible to. There may be several things you can't help them to with, but if you show that you're listening, it'll inform them that you care and that you're doing everything easy to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You just need to make a good first impression--then followup and rise above it.

Considering more sales techniques and tips? Let me know with a comment below.