Selling A merchant account: Beyond The First Impression164858

A few months back, I started listening to Radio Classics on satellite radio. It is a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that would be a TV series before it was brought to radio. So that as I heard the song, images in the TV show stumbled on mind, the foremost of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I do not remember anything more about the show, but that business card will need to have made a strong first impression, because many years later I still remember it.

Now, selling merchant services tips obviously isn't just like gunfighting, but a strong impression is certainly valuable. You cannot win the deal in the initial few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips make it sound like the initial impression may be the only thing that matters.

What's my accept it? I believe that the first impression is very important but that the work of the a merchant account salesperson doesn't end there--or even with the sale. Gone are the days once the sales agent could sign the contract, then consider the work they do with the merchant to be done. Today, merchants constantly receive tempting offers from other merchant services providers. In like manner keep their business, you have to go beyond the initial impression and make a relationship.

Listed here are three guidelines to help you do just that:

The very first 30-60 days would be the most important

To construct a strong relationship with your merchants, you have to start doing it as soon as you sign them. You can develop a solid bond by residing in close contact with your merchants through the first few months after they sign the contract. You'll learn their requirements, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those first couple of months, it's okay to decrease the amount of experience of your merchants. However, you still need to register with them periodically. Sending a regular monthly or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it doesn't hurt to prevent by personally either.

Purchasing from them

There is little change show that you love your merchants like buying their products and services or services. If what they sell isn't right for you, maybe consider buying a gift card that you could give to a pal or give away in a prize or perhaps a contest.

Be there when they need you

After they contact you for help, ensure you do everything you are able to to fix the problem as quickly as you are able to. There may be a lot of things you can't help them with, but if you show that you're listening, it'll let them know that you care understanding that you're doing everything simple to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You need to simply make a good first impression--then follow-up and exceed it.

Considering more sales techniques and tips? Let me know with a comment below.