Selling A merchant account: Beyond The First Impression8375760

Many months back, I began listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that would be a TV series before it was brought to radio. So when I paid attention to the song, images from the TV show stumbled on mind, the foremost of which was the business card of the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I do not remember much else about the show, but that business card will need to have made a strong first impression, because all these years later I still remember it.

Now, merchant services residual income obviously isn't much like gunfighting, but a strong impression is certainly valuable. You can't win the offer in the first couple of seconds, however you can certainly lose it.

However, some books on sales techniques and tips make it sound like the first impression may be the only stuff that matters.

What's my accept it? I believe that the first impression is very important but that the task of the a merchant account salesperson doesn't end there--or even with the sale. Gone are the days once the sales agent could sign the contract, then consider their work with the merchant being done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you need to go beyond the very first impression and make a relationship.

Here are three guidelines to help you do just that:

The initial 30-60 days will be the most important

To construct a strong relationship with your merchants, you have to start carrying it out as soon as you sign them. You are able to develop a solid bond by remaining in close connection with your merchants throughout the first few months once they sign the agreement. You'll learn their demands, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those first couple of months, it's okay to diminish the amount of experience of your merchants. However, you will still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a superb way to do it. So if you feel in the neighborhood, it doesn't hurt to avoid by in person either.

Purchasing from them

There is little change show that you care about your merchants like buying their products and services or services. If what they sell isn't right for you, maybe consider purchasing a gift card that you could give to a buddy or share in a prize or perhaps a contest.

Be there when they need you

Once they contact you for help, ensure you do everything it is possible to to fix the situation as quickly as it is possible to. There may be a lot of things you can't enable them to with, however if you simply show that you're listening, it'll let them know that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling merchant credit card accounts isn't nuclear physics (or gunfighting). You just need to make a good first impression--then followup and go beyond it.

Considering more sales techniques and tips? Let me know with a comment below.