Selling Merchant Services: Beyond The First Impression8148356

Several months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that would be a TV series prior to being brought to radio. So that as I paid attention to the song, images in the TV show found mind, the foremost of which was the company card from the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember anything else about the show, but that business card must have made a strong first impression, because years later I still remember it.

Now, merchant services sales representative obviously isn't similar to gunfighting, but a strong impression is certainly valuable. You cannot win the offer in the first few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression may be the only stuff that matters.

What's my accept it? I believe that the first impression is important but that the work of the a merchant account salesperson doesn't end there--or despite the sale. Gone are the days once the sales agent could sign the agreement, then consider their job with the merchant being done. These days, merchants constantly receive tempting offers off their merchant services providers. So to keep their business, you have to go beyond the first impression and create a relationship.

Listed here are three ideas to help you do just that:

The initial 30-60 days will be the most important

To build a strong relationship with your merchants, you must start doing it as soon as you sign them. You are able to develop a solid bond by staying in close contact with your merchants throughout the first few months after they sign the contract. You'll learn their requirements, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those first couple of months, it's okay to diminish the amount of contact with your merchants. However, you will still need to check in with them periodically. Sending a monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it doesn't hurt to avoid by in person either.

Buying from them

Nothing will show that you care about your merchants like buying their goods or services. If what they sell is not right for you, maybe consider buying a gift card you could give to a buddy or give away in a prize or even a contest.

Exist when they need you

Once they contact you for help, ensure you do everything you can to fix the problem as quickly as you can. There may be some things you can't enable them to with, however if you simply show that you're listening, it'll tell them that you care which you're doing everything easy to help ensure their satisfaction.

Selling a merchant account isn't brain surgery (or gunfighting). You need to simply make a good first impression--then follow up and exceed it.

Thinking about more sales techniques and tips? Inform me with a comment below.