Selling Merchant Services: Beyond The First Impression1221308

A few months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that would be a TV series before it was brought to radio. And as I heard the song, images from the TV show stumbled on mind, the foremost of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. Bay area."

I don't remember anything else about the show, however that business card must have made a strong first impression, because all these years later I still remember it.

Now, merchant services commission structure obviously isn't just like gunfighting, but a strong impression is certainly valuable. You can not win the sale in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the very first impression will be the only thing that matters.

What's my accept it? I believe that the first impression is essential but that the work of the merchant services salesperson doesn't end there--or despite having the sale. Over are the days once the sales agent could sign the agreement, then consider their work with the merchant being done. Today, merchants constantly receive tempting offers using their company merchant services providers. To keep their business, you need to go beyond the initial impression and create a relationship.

Listed below are three ideas to help you do just that:

The very first 30-60 days would be the most important

To build a strong relationship together with your merchants, you have to start doing it as soon as you sign them. It is possible to develop a solid bond by residing in close contact with your merchants during the first few months when they sign the contract. You'll learn their demands, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those first couple of months, it's okay to decrease the amount of experience of your merchants. However, you will still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a good way to do it. So if you feel in the neighborhood, it does not hurt to stop by in person either.

Purchasing from them

There is little change show that you care about your merchants like buying their items or services. If the things they sell isn't right for you, maybe consider purchasing a gift card you could give to a friend or give away in a prize or even a contest.

Exist when they need you

Once they contact you for help, be sure you do everything you are able to to fix the problem as quickly as it is possible to. There may be several things you can't help them to with, however if you show that you're listening, it'll let them know that you care which you're doing everything simple to help ensure their satisfaction.

Selling merchant credit card accounts isn't brain surgery (or gunfighting). You need to simply make a good first impression--then follow up and rise above it.

Interested in more sales techniques and tips? Inform me with a comment below.