Selling A merchant account: Beyond The First Impression5623892

Several months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series prior to being brought to radio. So that as I listened to the song, images in the TV show came to mind, the foremost of which was the business card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I don't remember anything else about the show, however that business card should have made a strong first impression, because all these years later I still remember it.

Now, become a payment processor obviously isn't just like gunfighting, but a strong impression is unquestionably valuable. You cannot win the deal in the first few seconds, but you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression will be the only stuff that matters.

What's my take on it? I have faith that the first impression is important but that the work of the merchant credit card accounts salesperson doesn't end there--or even with the sale. Over are the days once the sales agent could sign the agreement, then consider their job with the merchant being done. Today, merchants constantly receive tempting offers off their merchant services providers. In like manner keep their business, you have to go beyond the very first impression and create a relationship.

Listed below are three tips to help you do just that:

The initial 30-60 days are the most important

To build a strong relationship with your merchants, you have to start carrying it out as soon as you sign them. You are able to develop a solid bond by residing in close experience of your merchants throughout the first few months when they sign the agreement. You'll learn their requirements, and they'll learn that you're a reliable person who's there to help.

Periodic check-ins

After those first few months, it's okay to lower the amount of contact with your merchants. However, you still need to sign in with them periodically. Sending a monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it does not hurt to stop by personally either.

Purchasing from them

There is little change show that you care about your merchants like buying their products and services or services. If the things they sell isn't right for you, maybe consider investing in a gift card that you can give to a friend or share in a prize or a contest.

Exist when they need you

After they contact you for help, ensure you do everything you can to fix the problem as quickly as you can. There may be some things you can't help them to with, but if you show that you're listening, it'll let them know that you care which you're doing everything easy to help ensure their satisfaction.

Selling merchant credit card accounts isn't nuclear physics (or gunfighting). You just need to make a good first impression--then followup and exceed it.

Considering more sales techniques and tips? Let me know with a comment below.