Selling A merchant account: Beyond The First Impression8422510

Several months back, I started listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series prior to being brought to radio. So when I paid attention to the song, images from the TV show found mind, the top of which was the business enterprise card from the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I can't remember anything else about the show, but that business card should have made a strong first impression, because many years later I still remember it.

Now, credit card processing residual income obviously isn't much like gunfighting, but a strong impression is obviously valuable. You can not win the offer in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips make it sound like the very first impression will be the only thing that matters.

What's my undertake it? I have faith that the first impression is very important but that the work of the a merchant account salesperson doesn't end there--or even with the sale. Gone are the days if the sales agent could sign the agreement, then consider the work they do with the merchant being done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. So to keep their business, you need to go beyond the initial impression and build a relationship.

Listed here are three ideas to help you do just that:

The very first 30-60 days would be the most important

To build a strong relationship with your merchants, you have to start carrying it out as soon as you sign them. It is possible to develop a solid bond by residing in close contact with your merchants throughout the first few months when they sign the agreement. You'll learn their requirements, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those initial few months, it's okay to lower the amount of experience of your merchants. However, you will still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it does not hurt to prevent by in person either.

Purchasing from them

Nothing will show that you love your merchants like buying their goods or services. If what they sell is not right for you, maybe consider buying a gift card you could give to a buddy or hand out in a prize or perhaps a contest.

Exist when they need you

Once they contact you for help, make sure you do everything it is possible to to fix the problem as quickly as you are able to. There may be some things you can't help them with, however if you simply show that you're listening, it'll tell them that you care which you're doing everything simple to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You just have to make a good first impression--then follow-up and exceed it.

Thinking about more sales techniques and tips? Tell me with a comment below.