Selling A merchant account: Beyond The First Impression8256859

Many months back, I started listening to Radio Classics on satellite radio. It is a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was obviously a TV series prior to being brought to radio. And as I listened to the song, images from the TV show came to mind, the top of which was the business enterprise card with the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. Bay area."

I don't remember anything more about the show, however that business card will need to have made a strong first impression, because many years later I still remember it.

Now, becoming a payment processor obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You can not win the offer in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips make it sound like the very first impression is the only stuff that matters.

What's my accept it? I believe that the first impression is very important but that the work of the merchant credit card accounts salesperson doesn't end there--or despite having the sale. Long gone are the days if the sales agent could sign the contract, then consider their job with the merchant to be done. These days, merchants constantly receive tempting offers from other merchant services providers. To keep their business, you must go beyond the first impression and make a relationship.

Here are three tips to help you do just that:

The initial 30-60 days would be the most important

To construct a strong relationship together with your merchants, you have to start doing it as soon as you sign them. It is possible to develop a solid bond by staying in close contact with your merchants during the first few months after they sign the contract. You'll learn their requirements, and they'll discover you're a reliable person who's exists for.

Periodic check-ins

After those first few months, it's okay to lower the amount of contact with your merchants. However, you'll still need to sign in with them periodically. Sending a monthly or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it does not hurt to avoid by personally either.

Purchasing from them

There is little change show that you love your merchants like buying their products and services or services. If what they sell isn't right for you, maybe consider buying a gift card that you can give to a friend or give away in a prize or a contest.

Exist when they need you

Once they contact you for help, ensure you do everything it is possible to to fix the situation as quickly as it is possible to. There may be several things you can't help them to with, however if you simply show that you're listening, it'll let them know that you care and that you're doing everything possible to help ensure their satisfaction.

Selling merchant services isn't brain surgery (or gunfighting). You just have to make a good first impression--then followup and exceed it.

Interested in more sales techniques and tips? Tell me with a comment below.