Selling A merchant account: Beyond The First Impression1212055

A few months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series before it was brought to radio. And as I heard the song, images in the TV show found mind, the top of which was the business card of the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I do not remember much else about the show, but that business card should have made a strong first impression, because all these years later I still remember it.

Now, how to become a merchant processor obviously isn't much like gunfighting, but a strong impression is obviously valuable. You cannot win the deal in the first few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression will be the only stuff that matters.

What's my undertake it? I have faith that the first impression is essential but that the work of the merchant services salesperson doesn't end there--or even with the sale. Over are the days if the sales agent could sign anything, then consider their work with the merchant being done. Today, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you have to go beyond the very first impression and make a relationship.

Listed here are three tips to help you do just that:

The initial 30-60 days would be the most important

To construct a strong relationship together with your merchants, you must start carrying it out as soon as you sign them. You are able to develop a solid bond by staying in close connection with your merchants during the first few months after they sign the agreement. You'll learn their requirements, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those initial few months, it's okay to lower the amount of contact with your merchants. However, you'll still need to check in with them periodically. Sending a month-to-month or bi-monthly newsletter is a superb way to do it. So if you are in the neighborhood, it won't hurt to avoid by face-to-face either.

Buying from them

There is little show that you love your merchants like buying their products and services or services. If the things they sell isn't right for you, maybe consider purchasing a gift card that you could give to a pal or give away in a prize or even a contest.

Exist when they need you

After they contact you for help, ensure you do everything it is possible to to fix the situation as quickly as you are able to. There may be a lot of things you can't help them with, but if you show that you're listening, it'll tell them that you care and that you're doing everything simple to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You just need to make a good first impression--then followup and go beyond it.

Thinking about more sales techniques and tips? Let me know with a comment below.