Selling Merchant Services: Beyond The First Impression153306

Several months back, I began listening to Radio Classics on satellite radio. It is a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. And as I listened to the song, images from the TV show found mind, the top of which was the business card with the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember much else about the show, but that business card will need to have made a strong first impression, because years later I still remember it.

Now, credit card iso program obviously isn't similar to gunfighting, but a strong impression is unquestionably valuable. You can't win the sale in the first couple of seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression will be the only stuff that matters.

What's my take on it? I believe that the first impression is very important but that the job of the a merchant account salesperson doesn't end there--or despite the sale. Gone are the days when the sales agent could sign the contract, then consider their work with the merchant to be done. Today, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you must go beyond the initial impression and make a relationship.

Listed below are three guidelines to help you do just that:

The initial 30-60 days are the most important

To create a strong relationship with your merchants, you must start doing the work as soon as you sign them. You are able to develop a solid bond by staying in close contact with your merchants through the first few months when they sign the agreement. You'll learn their demands, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those initial few months, it's okay to decrease the amount of experience of your merchants. However, you still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it won't hurt to avoid by personally either.

Purchasing from them

Nothing will show that you care about your merchants like buying their goods or services. If whatever they sell is not right for you, maybe consider buying a gift card that you could give to a pal or hand out in a prize or a contest.

Exist when they need you

After they contact you for help, be sure you do everything it is possible to to fix the issue as quickly as you are able to. There may be several things you can't help them with, however if you simply show that you're listening, it'll inform them that you care understanding that you're doing everything simple to help ensure their satisfaction.

Selling a merchant account isn't brain surgery (or gunfighting). You need to simply make a good first impression--then follow up and rise above it.

Thinking about more sales techniques and tips? Let me know with a comment below.