Selling A merchant account: Beyond The First Impression1330414

Many months back, I started listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series prior to being brought to radio. So when I heard the song, images from your TV show found mind, the foremost of which was the business card from the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San Francisco."

I do not remember anything more about the show, however that business card should have made a strong first impression, because many years later I still remember it.

Now, merchant processing jobs obviously isn't just like gunfighting, but a strong impression is certainly valuable. You can't win the offer in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression is the only thing that matters.

What's my undertake it? I have faith that the first impression is important but that the work of the merchant credit card accounts salesperson doesn't end there--or despite having the sale. Over are the days if the sales agent could sign the agreement, then consider their work with the merchant to become done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you need to go beyond the initial impression and make a relationship.

Here are three guidelines to help you do just that:

The first 30-60 days would be the most important

To build a strong relationship with your merchants, you have to start doing the work as soon as you sign them. You can develop a solid bond by residing in close contact with your merchants through the first few months when they sign anything. You'll learn their needs, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those first few months, it's okay to decrease the amount of contact with your merchants. However, you still need to sign in with them periodically. Sending a month-to-month or bi-monthly newsletter is a great way to do it. So if you feel in the neighborhood, it does not hurt to prevent by personally either.

Buying from them

There is little change show that you love your merchants like buying their products and services or services. If what they sell isn't right for you, maybe consider investing in a gift card you could give to a friend or hand out in a prize or perhaps a contest.

Exist when they need you

When they contact you for help, make sure you do everything you are able to to fix the problem as quickly as you are able to. There may be a lot of things you can't help them to with, however if you show that you're listening, it'll inform them that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling merchant credit card accounts isn't brain surgery (or gunfighting). You just need to make a good first impression--then follow up and exceed it.

Considering more sales techniques and tips? Let me know with a comment below.