Selling A merchant account: Beyond The First Impression1412482

Many months back, I began listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that was obviously a TV series before it was brought to radio. And as I listened to the song, images from your TV show came to mind, the foremost of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I don't remember anything else about the show, however that business card should have made a strong first impression, because all these years later I still remember it.

Now, resell merchant services obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You can not win the deal in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression is the only stuff that matters.

What's my take on it? I believe that the first impression is important but that the job of the a merchant account salesperson doesn't end there--or despite the sale. Over are the days once the sales agent could sign anything, then consider their job with the merchant being done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. To keep their business, you have to go beyond the first impression and create a relationship.

Listed here are three guidelines to help you do just that:

The first 30-60 days are the most important

To construct a strong relationship together with your merchants, you must start doing it as soon as you sign them. You are able to develop a solid bond by staying in close contact with your merchants during the first few months once they sign the contract. You'll learn their needs, and they'll learn that you're a reliable person who's there to help.

Periodic check-ins

After those initial few months, it's okay to lower the amount of contact with your merchants. However, you'll still need to sign in with them periodically. Sending a month-to-month or bi-monthly newsletter is a good way to do it. And if you're in the neighborhood, it does not hurt to avoid by in person either.

Buying from them

Nothing will show that you care about your merchants like buying their products and services or services. If whatever they sell is not right for you, maybe consider purchasing a gift card you could give to a friend or hand out in a prize or perhaps a contest.

Exist when they need you

Once they contact you for help, make sure you do everything you can to fix the issue as quickly as it is possible to. There may be several things you can't help them with, however if you show that you're listening, it'll inform them that you care and that you're doing everything easy to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You need to simply make a good first impression--then follow up and go beyond it.

Considering more sales techniques and tips? Let me know with a comment below.