Selling Merchant Services: Beyond The First Impression7023808

Several months back, I started listening to Radio Classics on satellite radio. It is a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that would be a TV series before it was brought to radio. So that as I heard the song, images from the TV show stumbled on mind, the top of which was the company card of the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember much else about the show, however that business card must have made a strong first impression, because years later I still remember it.

Now, merchant services jobs obviously isn't much like gunfighting, but a strong impression is unquestionably valuable. You can't win the deal in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the very first impression is the only thing that matters.

What's my undertake it? I believe that the first impression is very important but that the task of the a merchant account salesperson doesn't end there--or despite the sale. Over are the days once the sales agent could sign the agreement, then consider their work with the merchant being done. Today, merchants constantly receive tempting offers using their company merchant services providers. In like manner keep their business, you have to go beyond the very first impression and create a relationship.

Listed here are three tips to help you do just that:

The initial 30-60 days will be the most important

To build a strong relationship with your merchants, you have to start doing it as soon as you sign them. It is possible to develop a solid bond by remaining in close experience of your merchants throughout the first few months when they sign the contract. You'll learn their demands, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those initial few months, it's okay to decrease the amount of experience of your merchants. However, you will still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a great way to do it. So if you feel in the neighborhood, it won't hurt to stop by in person either.

Buying from them

There is little change show that you care about your merchants like buying their goods or services. If the things they sell isn't right for you, maybe consider investing in a gift card that you could give to a friend or hand out in a prize or perhaps a contest.

Be there when they need you

Once they contact you for help, be sure you do everything you are able to to fix the problem as quickly as you can. There may be some things you can't help them with, however if you show that you're listening, it'll let them know that you care and that you're doing everything easy to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You just need to make a good first impression--then followup and go beyond it.

Thinking about more sales techniques and tips? Inform me with a comment below.