Selling A merchant account: Beyond The First Impression2779739

A few months back, I began listening to Radio Classics on satellite radio. It is a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that would be a TV series before it was brought to radio. So that as I paid attention to the song, images from your TV show found mind, the top of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. Bay area."

I can't remember anything more about the show, however that business card will need to have made a strong first impression, because many years later I still remember it.

Now, merchant services sales representative obviously isn't much like gunfighting, but a strong impression is unquestionably valuable. You can not win the offer in the first few seconds, but you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression may be the only thing that matters.

What's my accept it? I believe that the first impression is essential but that the job of the merchant credit card accounts salesperson doesn't end there--or despite the sale. Long gone are the days when the sales agent could sign anything, then consider the work they do with the merchant to be done. These days, merchants constantly receive tempting offers using their company merchant services providers. To keep their business, you must go beyond the initial impression and build a relationship.

Listed below are three tips to help you do just that:

The initial 30-60 days are the most important

To construct a strong relationship along with your merchants, you need to start doing it as soon as you sign them. It is possible to develop a solid bond by residing in close experience of your merchants throughout the first few months after they sign the contract. You'll learn their needs, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those first few months, it's okay to decrease the amount of contact with your merchants. However, you'll still need to check in with them periodically. Sending a monthly or bi-monthly newsletter is a superb way to do it. So if you are in the neighborhood, it doesn't hurt to avoid by personally either.

Purchasing from them

Nothing will show that you care about your merchants like buying their items or services. If what they sell isn't right for you, maybe consider buying a gift card you could give to a pal or share in a prize or a contest.

Be there when they need you

After they contact you for help, ensure you do everything it is possible to to fix the situation as quickly as you can. There may be several things you can't enable them to with, but if you show that you're listening, it'll tell them that you care and that you're doing everything easy to help ensure their satisfaction.

Selling merchant services isn't nuclear physics (or gunfighting). You just need to make a good first impression--then follow-up and exceed it.

Considering more sales techniques and tips? Let me know with a comment below.