Selling A merchant account: Beyond The First Impression684071

Several months back, I began listening to Radio Classics on satellite radio. It is a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series before it was brought to radio. So that as I paid attention to the song, images from your TV show found mind, the top of which was the company card with the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I can't remember anything else about the show, but that business card will need to have made a strong first impression, because many years later I still remember it.

Now, start a processing company obviously isn't much like gunfighting, but a strong impression is unquestionably valuable. You can't win the offer in the first couple of seconds, however, you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the initial impression is the only thing that matters.

What's my undertake it? I believe that the first impression is essential but that the task of the a merchant account salesperson doesn't end there--or despite the sale. Over are the days if the sales agent could sign the contract, then consider the work they do with the merchant to be done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you must go beyond the first impression and create a relationship.

Here are three guidelines to help you do just that:

The first 30-60 days are the most important

To build a strong relationship along with your merchants, you have to start carrying it out as soon as you sign them. It is possible to develop a solid bond by residing in close connection with your merchants through the first few months after they sign the agreement. You'll learn their requirements, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those first few months, it's okay to decrease the amount of connection with your merchants. However, you'll still need to sign in with them periodically. Sending a month-to-month or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it does not hurt to avoid by face-to-face either.

Purchasing from them

There is little show that you love your merchants like buying their products and services or services. If the things they sell is not right for you, maybe consider investing in a gift card that you could give to a friend or share in a prize or perhaps a contest.

Be there when they need you

When they contact you for help, ensure you do everything you are able to to fix the situation as quickly as you can. There may be a lot of things you can't help them with, however if you simply show that you're listening, it'll inform them that you care which you're doing everything simple to help ensure their satisfaction.

Selling merchant services isn't brain surgery (or gunfighting). You need to simply make a good first impression--then follow-up and rise above it.

Thinking about more sales techniques and tips? Tell me with a comment below.