Selling A merchant account: Beyond The First Impression5127964

Several months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series prior to being brought to radio. So when I listened to the song, images from the TV show came to mind, the foremost of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I can't remember anything more about the show, but that business card will need to have made a strong first impression, because years later I still remember it.

Now, selling payment processing obviously isn't similar to gunfighting, but a strong impression is certainly valuable. You can not win the sale in the first couple of seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the initial impression may be the only thing that matters.

What's my accept it? I have faith that the first impression is essential but that the job of the merchant credit card accounts salesperson doesn't end there--or even with the sale. Over are the days once the sales agent could sign the contract, then consider their job with the merchant to become done. These days, merchants constantly receive tempting offers off their merchant services providers. In like manner keep their business, you have to go beyond the first impression and build a relationship.

Here are three tips to help you do just that:

The first 30-60 days will be the most important

To create a strong relationship with your merchants, you need to start doing the work as soon as you sign them. You can develop a solid bond by residing in close connection with your merchants during the first few months once they sign the agreement. You'll learn their needs, and they'll discover you're a reliable person who's exists for.

Periodic check-ins

After those first couple of months, it's okay to lower the amount of connection with your merchants. However, you still need to check in with them periodically. Sending a month-to-month or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it won't hurt to prevent by face-to-face either.

Buying from them

Nothing will show that you care about your merchants like buying their items or services. If what they sell is not right for you, maybe consider purchasing a gift card that you could give to a buddy or give away in a prize or even a contest.

Exist when they need you

When they contact you for help, be sure you do everything you are able to to fix the problem as quickly as you can. There may be several things you can't help them to with, but if you show that you're listening, it'll let them know that you care which you're doing everything possible to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You need to simply make a good first impression--then followup and rise above it.

Thinking about more sales techniques and tips? Inform me with a comment below.