Selling A merchant account: Beyond The First Impression6574570

Several months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series prior to being brought to radio. And as I listened to the song, images from your TV show came to mind, the foremost of which was the business card with the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San Francisco."

I can't remember anything else about the show, however that business card will need to have made a strong first impression, because years later I still remember it.

Now, resell merchant services obviously isn't similar to gunfighting, but a strong impression is unquestionably valuable. You can not win the sale in the first few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression will be the only stuff that matters.

What's my undertake it? I have faith that the first impression is essential but that the job of the a merchant account salesperson doesn't end there--or even with the sale. Over are the days when the sales agent could sign the contract, then consider their job with the merchant to be done. These days, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you have to go beyond the initial impression and make a relationship.

Here are three ideas to help you do just that:

The very first 30-60 days will be the most important

To create a strong relationship together with your merchants, you need to start carrying it out as soon as you sign them. It is possible to develop a solid bond by staying in close experience of your merchants through the first few months once they sign the contract. You'll learn their requirements, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those first few months, it's okay to lower the amount of connection with your merchants. However, you will still need to sign in with them periodically. Sending a monthly or bi-monthly newsletter is a good way to do it. So if you feel in the neighborhood, it won't hurt to prevent by personally either.

Buying from them

There is little show that you love your merchants like buying their products and services or services. If the things they sell is not right for you, maybe consider investing in a gift card that you could give to a friend or give away in a prize or even a contest.

Be there when they need you

When they contact you for help, make sure you do everything you are able to to fix the problem as quickly as you can. There may be some things you can't enable them to with, however if you simply show that you're listening, it'll inform them that you care which you're doing everything simple to help ensure their satisfaction.

Selling merchant credit card accounts isn't brain surgery (or gunfighting). You just have to make a good first impression--then followup and rise above it.

Thinking about more sales techniques and tips? Tell me with a comment below.