Selling A merchant account: Beyond The First Impression6930972

Several months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that would be a TV series before it was brought to radio. So when I paid attention to the song, images from the TV show came to mind, the foremost of which was the company card with the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember much else about the show, however that business card will need to have made a strong first impression, because many years later I still remember it.

Now, selling credit card processing obviously isn't just like gunfighting, but a strong impression is unquestionably valuable. You can not win the deal in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression will be the only stuff that matters.

What's my accept it? I believe that the first impression is very important but that the job of the merchant services salesperson doesn't end there--or despite the sale. Gone are the days once the sales agent could sign the agreement, then consider the work they do with the merchant being done. Today, merchants constantly receive tempting offers using their company merchant services providers. In like manner keep their business, you have to go beyond the first impression and make a relationship.

Listed here are three guidelines to help you do just that:

The very first 30-60 days would be the most important

To create a strong relationship with your merchants, you must start doing the work as soon as you sign them. You can develop a solid bond by residing in close contact with your merchants through the first few months once they sign the agreement. You'll learn their needs, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those initial few months, it's okay to diminish the amount of connection with your merchants. However, you still need to sign in with them periodically. Sending a regular monthly or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it won't hurt to stop by personally either.

Buying from them

There is little change show that you care about your merchants like buying their products and services or services. If whatever they sell is not right for you, maybe consider buying a gift card that you could give to a friend or give away in a prize or even a contest.

Be there when they need you

When they contact you for help, ensure you do everything it is possible to to fix the situation as quickly as you can. There may be several things you can't help them with, however if you show that you're listening, it'll inform them that you care and that you're doing everything simple to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You need to simply make a good first impression--then follow up and rise above it.

Considering more sales techniques and tips? Let me know with a comment below.