Selling A merchant account: Beyond The First Impression6963209

A few months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. And as I paid attention to the song, images from your TV show found mind, the foremost of which was the company card with the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I can't remember anything more about the show, however that business card must have made a strong first impression, because years later I still remember it.

Now, selling merchant services tips obviously isn't similar to gunfighting, but a strong impression is certainly valuable. You can not win the offer in the initial few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the initial impression may be the only thing that matters.

What's my take on it? I have faith that the first impression is essential but that the job of the merchant credit card accounts salesperson doesn't end there--or despite the sale. Gone are the days if the sales agent could sign the contract, then consider their work with the merchant to become done. These days, merchants constantly receive tempting offers off their merchant services providers. So to keep their business, you need to go beyond the very first impression and create a relationship.

Listed below are three ideas to help you do just that:

The very first 30-60 days will be the most important

To build a strong relationship together with your merchants, you have to start doing the work as soon as you sign them. You are able to develop a solid bond by remaining in close connection with your merchants during the first few months when they sign the contract. You'll learn their demands, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those initial few months, it's okay to decrease the amount of contact with your merchants. However, you'll still need to check in with them periodically. Sending a monthly or bi-monthly newsletter is a great way to do it. So if you feel in the neighborhood, it won't hurt to prevent by in person either.

Buying from them

Nothing will show that you love your merchants like buying their goods or services. If what they sell is not right for you, maybe consider buying a gift card that you can give to a pal or hand out in a prize or a contest.

Be there when they need you

When they contact you for help, ensure you do everything you can to fix the problem as quickly as it is possible to. There may be several things you can't enable them to with, however if you show that you're listening, it'll tell them that you care understanding that you're doing everything simple to help ensure their satisfaction.

Selling a merchant account isn't rocket science (or gunfighting). You just need to make a good first impression--then follow-up and exceed it.

Thinking about more sales techniques and tips? Tell me with a comment below.