The Elements of Effective Brochure Design5733974

You can think that an actual brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face the first time, whether it be in an event, trade event or an initial sales meeting, you take the time to find out about each other's businesses. What happens after you leave? A well-executed capabilities brochure will remind your prospect with the services you offer and, most importantly, what sets you apart from the competition.

Within an initial contact, a catalogs could be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Because the brochure is correct in front of them, it's going to often intrigue them to learn more about your firm and then visit your website.

An expertly designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages concerning the value of your products or services. It helps to create your brand, and positions you as a legitimate business inside the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and browse the rest of the brochure. To obtain the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care more about your business than your prospects do; they aren't interested in reveal history of your small business. Instead, they want to know how your merchandise can help them save your time, lower costs, have more sales, or run their business more effectively. Focus your content on the problems and challenges your customers face and the way you solve them much better than your competitors. Use graphs, charts or images to help support your content, and convey your message more quickly. Powerful call to action. The primary reason for a brochure is always to move people to the next phase of the sales cycle. Do you need them to go to your web site? Grab the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells your potential customers exactly what you want them to do. Additionally, it stands out in the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your unique audience. As an example, if you serve an even more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of the readers.

At the same time, consider the image you need to project as a business. Most B2B firms utilize a matte finish on their brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and pictures stand out more.

Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include a lot of white space to really make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image can be a key ingredient in earning your prospect's trust.