Selling A merchant account: Beyond The First Impression1154054

Many months back, I began listening to Radio Classics on satellite radio. It is a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. So when I paid attention to the song, images in the TV show stumbled on mind, the foremost of which was the business card from the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I do not remember much else about the show, but that business card will need to have made a strong first impression, because years later I still remember it.

Now, open a credit card processing business obviously isn't similar to gunfighting, but a strong impression is unquestionably valuable. You can not win the offer in the first few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the first impression may be the only stuff that matters.

What's my undertake it? I believe that the first impression is very important but that the task of the a merchant account salesperson doesn't end there--or even with the sale. Gone are the days when the sales agent could sign anything, then consider the work they do with the merchant to be done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. To keep their business, you must go beyond the first impression and create a relationship.

Here are three ideas to help you do just that:

The first 30-60 days are the most important

To construct a strong relationship together with your merchants, you have to start doing the work as soon as you sign them. You are able to develop a solid bond by remaining in close experience of your merchants throughout the first few months when they sign the agreement. You'll learn their demands, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those initial few months, it's okay to decrease the amount of connection with your merchants. However, you'll still need to register with them periodically. Sending a monthly or bi-monthly newsletter is a good way to do it. So if you feel in the neighborhood, it doesn't hurt to prevent by in person either.

Purchasing from them

There is little show that you care about your merchants like buying their products and services or services. If what they sell is not right for you, maybe consider investing in a gift card that you could give to a buddy or hand out in a prize or even a contest.

Exist when they need you

After they contact you for help, ensure you do everything you can to fix the issue as quickly as it is possible to. There may be a lot of things you can't help them to with, however if you simply show that you're listening, it'll inform them that you care which you're doing everything easy to help ensure their satisfaction.

Selling merchant credit card accounts isn't nuclear physics (or gunfighting). You need to simply make a good first impression--then follow-up and exceed it.

Considering more sales techniques and tips? Let me know with a comment below.