Selling A merchant account: Beyond The First Impression1557026

Many months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series prior to being brought to radio. And as I paid attention to the song, images in the TV show stumbled on mind, the top of which was the company card of the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I don't remember anything more about the show, however that business card will need to have made a strong first impression, because many years later I still remember it.

Now, becoming a payment processor obviously isn't just like gunfighting, but a strong impression is obviously valuable. You can not win the offer in the first few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression may be the only thing that matters.

What's my accept it? I have faith that the first impression is very important but that the task of the a merchant account salesperson doesn't end there--or even with the sale. Gone are the days when the sales agent could sign anything, then consider their work with the merchant being done. Nowadays, merchants constantly receive tempting offers using their company merchant services providers. So to keep their business, you must go beyond the very first impression and create a relationship.

Here are three ideas to help you do just that:

The first 30-60 days are the most important

To create a strong relationship along with your merchants, you have to start doing the work as soon as you sign them. You are able to develop a solid bond by staying in close experience of your merchants through the first few months after they sign the contract. You'll learn their demands, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those first few months, it's okay to lower the amount of connection with your merchants. However, you'll still need to sign in with them periodically. Sending a regular monthly or bi-monthly newsletter is a superb way to do it. So if you are in the neighborhood, it won't hurt to prevent by face-to-face either.

Buying from them

There is little show that you love your merchants like buying their products and services or services. If the things they sell is not right for you, maybe consider purchasing a gift card that you could give to a friend or share in a prize or a contest.

Exist when they need you

Once they contact you for help, ensure you do everything you can to fix the problem as quickly as you are able to. There may be some things you can't enable them to with, but if you show that you're listening, it'll let them know that you care understanding that you're doing everything simple to help ensure their satisfaction.

Selling merchant services isn't rocket science (or gunfighting). You just have to make a good first impression--then follow up and rise above it.

Interested in more sales techniques and tips? Tell me with a comment below.