Selling A merchant account: Beyond The First Impression1756850

Several months back, I began listening to Radio Classics on satellite radio. It is a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that would be a TV series prior to being brought to radio. So that as I paid attention to the song, images from the TV show came to mind, the foremost of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember anything else about the show, but that business card will need to have made a strong first impression, because many years later I still remember it.

Now, becoming a payment processor obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You cannot win the deal in the initial few seconds, but you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the initial impression is the only thing that matters.

What's my accept it? I have faith that the first impression is very important but that the task of the a merchant account salesperson doesn't end there--or despite having the sale. Long gone are the days once the sales agent could sign anything, then consider their job with the merchant being done. These days, merchants constantly receive tempting offers off their merchant services providers. To keep their business, you have to go beyond the initial impression and make a relationship.

Listed below are three guidelines to help you do just that:

The first 30-60 days are the most important

To construct a strong relationship together with your merchants, you need to start carrying it out as soon as you sign them. You are able to develop a solid bond by residing in close connection with your merchants throughout the first few months once they sign the contract. You'll learn their demands, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those first few months, it's okay to lower the amount of contact with your merchants. However, you still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a great way to do it. And if you're in the neighborhood, it won't hurt to prevent by face-to-face either.

Buying from them

Nothing will show that you care about your merchants like buying their products and services or services. If what they sell is not right for you, maybe consider purchasing a gift card that you can give to a pal or give away in a prize or a contest.

Be there when they need you

When they contact you for help, be sure you do everything you can to fix the situation as quickly as you are able to. There may be some things you can't help them with, however if you simply show that you're listening, it'll inform them that you care and that you're doing everything possible to help ensure their satisfaction.

Selling merchant services isn't nuclear physics (or gunfighting). You need to simply make a good first impression--then follow up and rise above it.

Considering more sales techniques and tips? Inform me with a comment below.