Selling A merchant account: Beyond The First Impression1842611

Several months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that was obviously a TV series before it was brought to radio. And as I paid attention to the song, images from your TV show stumbled on mind, the top of which was the business enterprise card from the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember anything more about the show, however that business card will need to have made a strong first impression, because many years later I still remember it.

Now, merchant processing jobs obviously isn't similar to gunfighting, but a strong impression is certainly valuable. You can't win the offer in the first few seconds, but you can certainly lose it.

However, some books on sales techniques and tips make it sound like the first impression will be the only thing that matters.

What's my accept it? I have faith that the first impression is essential but that the job of the a merchant account salesperson doesn't end there--or even with the sale. Over are the days when the sales agent could sign the contract, then consider their work with the merchant being done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. To keep their business, you need to go beyond the first impression and build a relationship.

Listed here are three ideas to help you do just that:

The very first 30-60 days would be the most important

To build a strong relationship together with your merchants, you have to start doing it as soon as you sign them. You can develop a solid bond by remaining in close connection with your merchants through the first few months once they sign anything. You'll learn their demands, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those first couple of months, it's okay to lower the amount of experience of your merchants. However, you'll still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it does not hurt to stop by in person either.

Buying from them

There is little change show that you love your merchants like buying their goods or services. If what they sell isn't right for you, maybe consider buying a gift card that you can give to a friend or share in a prize or even a contest.

Exist when they need you

Once they contact you for help, ensure you do everything you are able to to fix the situation as quickly as you can. There may be some things you can't enable them to with, however if you show that you're listening, it'll inform them that you care understanding that you're doing everything easy to help ensure their satisfaction.

Selling merchant services isn't rocket science (or gunfighting). You just have to make a good first impression--then follow-up and go beyond it.

Thinking about more sales techniques and tips? Inform me with a comment below.