Selling A merchant account: Beyond The First Impression2792375

Several months back, I began listening to Radio Classics on satellite radio. It's really a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was a TV series before it was brought to radio. So that as I heard the song, images from the TV show came to mind, the top of which was the business card of the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I don't remember anything more about the show, but that business card should have made a strong first impression, because all these years later I still remember it.

Now, credit card iso program obviously isn't much like gunfighting, but a strong impression is unquestionably valuable. You can't win the sale in the first couple of seconds, but you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the initial impression may be the only thing that matters.

What's my accept it? I believe that the first impression is very important but that the work of the merchant services salesperson doesn't end there--or even with the sale. Over are the days when the sales agent could sign the agreement, then consider their job with the merchant being done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you have to go beyond the very first impression and make a relationship.

Here are three ideas to help you do just that:

The initial 30-60 days will be the most important

To build a strong relationship together with your merchants, you need to start carrying it out as soon as you sign them. It is possible to develop a solid bond by staying in close connection with your merchants during the first few months once they sign anything. You'll learn their demands, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those first couple of months, it's okay to decrease the amount of contact with your merchants. However, you still need to register with them periodically. Sending a regular monthly or bi-monthly newsletter is a great way to do it. And if you're in the neighborhood, it does not hurt to prevent by face-to-face either.

Purchasing from them

There is little show that you love your merchants like buying their products and services or services. If whatever they sell is not right for you, maybe consider investing in a gift card you could give to a pal or give away in a prize or even a contest.

Exist when they need you

When they contact you for help, ensure you do everything you can to fix the problem as quickly as you are able to. There may be some things you can't help them with, however if you simply show that you're listening, it'll inform them that you care which you're doing everything simple to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You just need to make a good first impression--then follow up and go beyond it.

Interested in more sales techniques and tips? Tell me with a comment below.