Selling A merchant account: Beyond The First Impression5162680

A few months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that would be a TV series before it was brought to radio. And as I paid attention to the song, images from the TV show stumbled on mind, the foremost of which was the company card with the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I can't remember anything more about the show, however that business card will need to have made a strong first impression, because many years later I still remember it.

Now, credit card processing residual income obviously isn't just like gunfighting, but a strong impression is unquestionably valuable. You cannot win the sale in the initial few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression is the only stuff that matters.

What's my take on it? I believe that the first impression is very important but that the task of the merchant services salesperson doesn't end there--or despite having the sale. Over are the days when the sales agent could sign anything, then consider the work they do with the merchant to become done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. To keep their business, you must go beyond the initial impression and make a relationship.

Here are three ideas to help you do just that:

The very first 30-60 days will be the most important

To create a strong relationship together with your merchants, you must start carrying it out as soon as you sign them. You are able to develop a solid bond by staying in close connection with your merchants during the first few months after they sign anything. You'll learn their requirements, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those first couple of months, it's okay to lower the amount of experience of your merchants. However, you'll still need to sign in with them periodically. Sending a monthly or bi-monthly newsletter is a great way to do it. So if you feel in the neighborhood, it doesn't hurt to avoid by in person either.

Buying from them

There is little show that you love your merchants like buying their goods or services. If what they sell isn't right for you, maybe consider investing in a gift card that you can give to a pal or share in a prize or perhaps a contest.

Exist when they need you

When they contact you for help, ensure you do everything you are able to to fix the issue as quickly as you can. There may be a lot of things you can't enable them to with, however if you show that you're listening, it'll tell them that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You need to simply make a good first impression--then followup and exceed it.

Considering more sales techniques and tips? Tell me with a comment below.