Selling A merchant account: Beyond The First Impression575024

Many months back, I started listening to Radio Classics on satellite radio. It's really a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was a TV series prior to being brought to radio. And as I paid attention to the song, images from the TV show found mind, the foremost of which was the business card of the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. Bay area."

I can't remember anything else about the show, but that business card must have made a strong first impression, because years later I still remember it.

Now, credit card processing sales commission obviously isn't similar to gunfighting, but a strong impression is certainly valuable. You can't win the deal in the initial few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression may be the only thing that matters.

What's my undertake it? I believe that the first impression is very important but that the job of the a merchant account salesperson doesn't end there--or despite having the sale. Long gone are the days if the sales agent could sign the contract, then consider the work they do with the merchant being done. Nowadays, merchants constantly receive tempting offers using their company merchant services providers. To keep their business, you have to go beyond the initial impression and make a relationship.

Listed below are three ideas to help you do just that:

The very first 30-60 days are the most important

To build a strong relationship with your merchants, you have to start doing the work as soon as you sign them. You are able to develop a solid bond by staying in close experience of your merchants throughout the first few months when they sign the agreement. You'll learn their requirements, and they'll discover you're a reliable person who's exists for.

Periodic check-ins

After those first couple of months, it's okay to decrease the amount of experience of your merchants. However, you still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a superb way to do it. So if you feel in the neighborhood, it does not hurt to stop by face-to-face either.

Buying from them

There is little change show that you love your merchants like buying their products and services or services. If what they sell isn't right for you, maybe consider buying a gift card that you could give to a friend or give away in a prize or perhaps a contest.

Be there when they need you

After they contact you for help, ensure you do everything it is possible to to fix the situation as quickly as you can. There may be several things you can't enable them to with, however if you show that you're listening, it'll let them know that you care which you're doing everything easy to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You need to simply make a good first impression--then follow up and exceed it.

Thinking about more sales techniques and tips? Let me know with a comment below.