Selling A merchant account: Beyond The First Impression5881657

A few months back, I began listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that would be a TV series prior to being brought to radio. And as I paid attention to the song, images from the TV show came to mind, the top of which was the business card of the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I do not remember anything else about the show, but that business card should have made a strong first impression, because all these years later I still remember it.

Now, credit card processing jobs obviously isn't much like gunfighting, but a strong impression is obviously valuable. You can not win the sale in the first few seconds, but you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression is the only thing that matters.

What's my undertake it? I have faith that the first impression is important but that the task of the merchant credit card accounts salesperson doesn't end there--or despite having the sale. Gone are the days once the sales agent could sign the contract, then consider the work they do with the merchant to become done. These days, merchants constantly receive tempting offers from other merchant services providers. In like manner keep their business, you have to go beyond the first impression and make a relationship.

Listed here are three tips to help you do just that:

The initial 30-60 days would be the most important

To create a strong relationship with your merchants, you have to start carrying it out as soon as you sign them. You are able to develop a solid bond by residing in close experience of your merchants through the first few months after they sign anything. You'll learn their requirements, and they'll discover you're a reliable person who's exists for.

Periodic check-ins

After those first couple of months, it's okay to decrease the amount of experience of your merchants. However, you'll still need to sign in with them periodically. Sending a month-to-month or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it won't hurt to prevent by personally either.

Buying from them

There is little show that you care about your merchants like buying their products and services or services. If what they sell is not right for you, maybe consider buying a gift card that you can give to a buddy or hand out in a prize or even a contest.

Exist when they need you

After they contact you for help, ensure you do everything you can to fix the problem as quickly as you are able to. There may be several things you can't help them to with, but if you show that you're listening, it'll tell them that you care which you're doing everything easy to help ensure their satisfaction.

Selling merchant services isn't nuclear physics (or gunfighting). You just need to make a good first impression--then follow up and go beyond it.

Thinking about more sales techniques and tips? Let me know with a comment below.