Selling A merchant account: Beyond The First Impression6016947

Many months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that would be a TV series prior to being brought to radio. And as I paid attention to the song, images from your TV show found mind, the top of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I can't remember anything more about the show, however that business card must have made a strong first impression, because years later I still remember it.

Now, open a credit card processing business obviously isn't similar to gunfighting, but a strong impression is certainly valuable. You cannot win the deal in the initial few seconds, however you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the very first impression may be the only thing that matters.

What's my take on it? I believe that the first impression is important but that the task of the merchant credit card accounts salesperson doesn't end there--or despite having the sale. Long gone are the days once the sales agent could sign anything, then consider the work they do with the merchant to become done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. To keep their business, you need to go beyond the first impression and build a relationship.

Listed here are three tips to help you do just that:

The very first 30-60 days will be the most important

To build a strong relationship along with your merchants, you must start doing it as soon as you sign them. You can develop a solid bond by staying in close connection with your merchants during the first few months once they sign the contract. You'll learn their needs, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those initial few months, it's okay to diminish the amount of experience of your merchants. However, you will still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a superb way to do it. So if you feel in the neighborhood, it doesn't hurt to avoid by face-to-face either.

Buying from them

There is little show that you care about your merchants like buying their products and services or services. If whatever they sell is not right for you, maybe consider purchasing a gift card that you can give to a pal or hand out in a prize or a contest.

Be there when they need you

Once they contact you for help, be sure you do everything it is possible to to fix the situation as quickly as it is possible to. There may be several things you can't help them to with, but if you show that you're listening, it'll let them know that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You just need to make a good first impression--then follow-up and exceed it.

Interested in more sales techniques and tips? Let me know with a comment below.