Selling A merchant account: Beyond The First Impression6166087

Many months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was a TV series prior to being brought to radio. And as I listened to the song, images from your TV show stumbled on mind, the foremost of which was the company card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San Francisco."

I don't remember anything more about the show, however that business card should have made a strong first impression, because all these years later I still remember it.

Now, resell merchant services obviously isn't much like gunfighting, but a strong impression is certainly valuable. You cannot win the deal in the first few seconds, but you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the initial impression will be the only stuff that matters.

What's my undertake it? I have faith that the first impression is essential but that the task of the merchant credit card accounts salesperson doesn't end there--or despite the sale. Long gone are the days if the sales agent could sign anything, then consider their job with the merchant to become done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you must go beyond the first impression and create a relationship.

Listed here are three guidelines to help you do just that:

The very first 30-60 days are the most important

To build a strong relationship with your merchants, you have to start doing it as soon as you sign them. You can develop a solid bond by residing in close connection with your merchants during the first few months when they sign the contract. You'll learn their needs, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those first few months, it's okay to diminish the amount of contact with your merchants. However, you will still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a great way to do it. So if you are in the neighborhood, it won't hurt to avoid by personally either.

Purchasing from them

Nothing will show that you care about your merchants like buying their goods or services. If whatever they sell isn't right for you, maybe consider purchasing a gift card that you can give to a friend or hand out in a prize or a contest.

Be there when they need you

Once they contact you for help, make sure you do everything you are able to to fix the situation as quickly as it is possible to. There may be several things you can't enable them to with, however if you show that you're listening, it'll let them know that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling merchant services isn't rocket science (or gunfighting). You just have to make a good first impression--then follow up and go beyond it.

Interested in more sales techniques and tips? Let me know with a comment below.