Selling A merchant account: Beyond The First Impression6519770

Many months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. And as I heard the song, images from the TV show found mind, the top of which was the business card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I can't remember much else about the show, but that business card must have made a strong first impression, because many years later I still remember it.

Now, resell merchant services obviously isn't much like gunfighting, but a strong impression is unquestionably valuable. You cannot win the offer in the first few seconds, but you can certainly lose it.

However, some books on sales techniques and tips make it sound like the very first impression will be the only stuff that matters.

What's my take on it? I have faith that the first impression is essential but that the job of the merchant services salesperson doesn't end there--or despite the sale. Over are the days when the sales agent could sign the agreement, then consider their work with the merchant being done. Nowadays, merchants constantly receive tempting offers using their company merchant services providers. In like manner keep their business, you need to go beyond the initial impression and make a relationship.

Listed here are three ideas to help you do just that:

The initial 30-60 days will be the most important

To construct a strong relationship together with your merchants, you need to start carrying it out as soon as you sign them. You are able to develop a solid bond by residing in close experience of your merchants through the first few months when they sign the agreement. You'll learn their requirements, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those first couple of months, it's okay to lower the amount of experience of your merchants. However, you will still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it won't hurt to avoid by in person either.

Purchasing from them

There is little change show that you care about your merchants like buying their goods or services. If the things they sell isn't right for you, maybe consider buying a gift card you could give to a pal or share in a prize or even a contest.

Be there when they need you

After they contact you for help, make sure you do everything it is possible to to fix the issue as quickly as you can. There may be some things you can't help them to with, however if you simply show that you're listening, it'll let them know that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You just have to make a good first impression--then followup and rise above it.

Interested in more sales techniques and tips? Tell me with a comment below.