Selling A merchant account: Beyond The First Impression70385

A few months back, I started listening to Radio Classics on satellite radio. It is a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series before it was brought to radio. And as I heard the song, images in the TV show found mind, the top of which was the business card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. Bay area."

I don't remember much else about the show, but that business card must have made a strong first impression, because years later I still remember it.

Now, start a processing company obviously isn't just like gunfighting, but a strong impression is certainly valuable. You can not win the sale in the first few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression will be the only thing that matters.

What's my undertake it? I believe that the first impression is very important but that the job of the a merchant account salesperson doesn't end there--or despite having the sale. Over are the days when the sales agent could sign anything, then consider their work with the merchant being done. Today, merchants constantly receive tempting offers off their merchant services providers. So to keep their business, you must go beyond the very first impression and make a relationship.

Listed here are three guidelines to help you do just that:

The initial 30-60 days would be the most important

To create a strong relationship with your merchants, you must start doing the work as soon as you sign them. You can develop a solid bond by residing in close connection with your merchants during the first few months once they sign the agreement. You'll learn their requirements, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those initial few months, it's okay to lower the amount of connection with your merchants. However, you still need to register with them periodically. Sending a monthly or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it doesn't hurt to stop by in person either.

Buying from them

Nothing will show that you love your merchants like buying their goods or services. If whatever they sell isn't right for you, maybe consider purchasing a gift card that you can give to a pal or hand out in a prize or even a contest.

Be there when they need you

When they contact you for help, ensure you do everything you can to fix the problem as quickly as you are able to. There may be some things you can't help them to with, but if you show that you're listening, it'll tell them that you care understanding that you're doing everything easy to help ensure their satisfaction.

Selling a merchant account isn't brain surgery (or gunfighting). You need to simply make a good first impression--then follow up and rise above it.

Thinking about more sales techniques and tips? Tell me with a comment below.