Selling A merchant account: Beyond The First Impression768015

A few months back, I started listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that was a TV series prior to being brought to radio. So when I paid attention to the song, images from your TV show found mind, the top of which was the business card with the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I can't remember much else about the show, however that business card should have made a strong first impression, because many years later I still remember it.

Now, merchant services careers obviously isn't just like gunfighting, but a strong impression is obviously valuable. You can't win the offer in the first couple of seconds, but you can certainly lose it.

However, some books on sales techniques and tips make it sound like the very first impression will be the only stuff that matters.

What's my undertake it? I believe that the first impression is essential but that the work of the a merchant account salesperson doesn't end there--or despite having the sale. Gone are the days when the sales agent could sign the agreement, then consider their job with the merchant to be done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. In like manner keep their business, you must go beyond the first impression and create a relationship.

Listed below are three tips to help you do just that:

The initial 30-60 days would be the most important

To construct a strong relationship along with your merchants, you need to start carrying it out as soon as you sign them. You can develop a solid bond by staying in close contact with your merchants during the first few months once they sign the agreement. You'll learn their requirements, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those first couple of months, it's okay to diminish the amount of experience of your merchants. However, you still need to check in with them periodically. Sending a monthly or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it won't hurt to stop by face-to-face either.

Buying from them

Nothing will show that you love your merchants like buying their products and services or services. If what they sell isn't right for you, maybe consider purchasing a gift card that you can give to a pal or hand out in a prize or even a contest.

Be there when they need you

After they contact you for help, ensure you do everything you are able to to fix the situation as quickly as you can. There may be a lot of things you can't enable them to with, however if you show that you're listening, it'll inform them that you care which you're doing everything possible to help ensure their satisfaction.

Selling merchant services isn't rocket science (or gunfighting). You just need to make a good first impression--then followup and exceed it.

Considering more sales techniques and tips? Let me know with a comment below.