Selling A merchant account: Beyond The First Impression8259338

A few months back, I began listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series prior to being brought to radio. And as I listened to the song, images in the TV show found mind, the foremost of which was the company card with the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I can't remember anything else about the show, however that business card must have made a strong first impression, because many years later I still remember it.

Now, start a processing company obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You can't win the sale in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression will be the only thing that matters.

What's my accept it? I have faith that the first impression is important but that the job of the merchant services salesperson doesn't end there--or even with the sale. Over are the days when the sales agent could sign anything, then consider their work with the merchant to be done. These days, merchants constantly receive tempting offers off their merchant services providers. To keep their business, you have to go beyond the initial impression and create a relationship.

Here are three tips to help you do just that:

The first 30-60 days would be the most important

To build a strong relationship along with your merchants, you need to start carrying it out as soon as you sign them. You are able to develop a solid bond by remaining in close experience of your merchants through the first few months after they sign the contract. You'll learn their needs, and they'll learn that you're a reliable person who's there to help.

Periodic check-ins

After those first few months, it's okay to lower the amount of experience of your merchants. However, you will still need to sign in with them periodically. Sending a regular monthly or bi-monthly newsletter is a good way to do it. And if you're in the neighborhood, it doesn't hurt to prevent by face-to-face either.

Buying from them

Nothing will show that you love your merchants like buying their items or services. If the things they sell isn't right for you, maybe consider investing in a gift card you could give to a pal or give away in a prize or perhaps a contest.

Exist when they need you

After they contact you for help, make sure you do everything you are able to to fix the issue as quickly as it is possible to. There may be some things you can't help them with, but if you show that you're listening, it'll let them know that you care and that you're doing everything simple to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You need to simply make a good first impression--then followup and exceed it.

Considering more sales techniques and tips? Let me know with a comment below.