Selling A merchant account: Beyond The First Impression8560159

A few months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that was obviously a TV series prior to being brought to radio. So when I heard the song, images from the TV show came to mind, the foremost of which was the company card from the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I don't remember anything more about the show, however that business card must have made a strong first impression, because years later I still remember it.

Now, payment processing jobs obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You can not win the deal in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the initial impression may be the only stuff that matters.

What's my undertake it? I believe that the first impression is very important but that the work of the a merchant account salesperson doesn't end there--or despite having the sale. Over are the days once the sales agent could sign the agreement, then consider the work they do with the merchant being done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. In like manner keep their business, you have to go beyond the initial impression and create a relationship.

Listed below are three guidelines to help you do just that:

The first 30-60 days will be the most important

To create a strong relationship together with your merchants, you must start doing the work as soon as you sign them. You are able to develop a solid bond by residing in close experience of your merchants through the first few months after they sign the agreement. You'll learn their needs, and they'll discover you're a reliable person who's exists for.

Periodic check-ins

After those initial few months, it's okay to decrease the amount of contact with your merchants. However, you still need to sign in with them periodically. Sending a month-to-month or bi-monthly newsletter is a great way to do it. So if you are in the neighborhood, it doesn't hurt to prevent by personally either.

Buying from them

There is little change show that you love your merchants like buying their products and services or services. If what they sell isn't right for you, maybe consider investing in a gift card that you can give to a friend or share in a prize or even a contest.

Be there when they need you

When they contact you for help, make sure you do everything you can to fix the situation as quickly as you can. There may be a lot of things you can't help them to with, however if you simply show that you're listening, it'll inform them that you care and that you're doing everything possible to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You need to simply make a good first impression--then follow-up and exceed it.

Thinking about more sales techniques and tips? Let me know with a comment below.