Selling A merchant account: Beyond The First Impression8665089

A few months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. So that as I paid attention to the song, images in the TV show came to mind, the top of which was the business card with the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San Francisco."

I don't remember much else about the show, but that business card should have made a strong first impression, because all these years later I still remember it.

Now, merchant processing jobs obviously isn't much like gunfighting, but a strong impression is certainly valuable. You can not win the offer in the initial few seconds, but you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the very first impression will be the only thing that matters.

What's my accept it? I have faith that the first impression is essential but that the work of the merchant services salesperson doesn't end there--or despite the sale. Gone are the days once the sales agent could sign the contract, then consider their job with the merchant to become done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. To keep their business, you need to go beyond the initial impression and create a relationship.

Listed below are three ideas to help you do just that:

The initial 30-60 days will be the most important

To construct a strong relationship together with your merchants, you have to start doing it as soon as you sign them. You are able to develop a solid bond by staying in close experience of your merchants throughout the first few months once they sign anything. You'll learn their requirements, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those initial few months, it's okay to lower the amount of contact with your merchants. However, you still need to register with them periodically. Sending a regular monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it doesn't hurt to prevent by face-to-face either.

Purchasing from them

Nothing will show that you care about your merchants like buying their goods or services. If what they sell isn't right for you, maybe consider buying a gift card that you could give to a friend or hand out in a prize or perhaps a contest.

Be there when they need you

When they contact you for help, ensure you do everything you are able to to fix the problem as quickly as it is possible to. There may be a lot of things you can't enable them to with, however if you simply show that you're listening, it'll tell them that you care and that you're doing everything possible to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You just need to make a good first impression--then follow-up and go beyond it.

Interested in more sales techniques and tips? Inform me with a comment below.