Selling A merchant account: Beyond The First Impression97724

Several months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was obviously a TV series prior to being brought to radio. So when I listened to the song, images from your TV show found mind, the foremost of which was the business card from the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I do not remember anything else about the show, however that business card must have made a strong first impression, because all these years later I still remember it.

Now, merchant services careers obviously isn't similar to gunfighting, but a strong impression is unquestionably valuable. You cannot win the deal in the first few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression will be the only thing that matters.

What's my undertake it? I have faith that the first impression is very important but that the task of the merchant services salesperson doesn't end there--or despite having the sale. Over are the days once the sales agent could sign the contract, then consider their work with the merchant being done. Today, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you must go beyond the very first impression and build a relationship.

Listed below are three ideas to help you do just that:

The first 30-60 days would be the most important

To construct a strong relationship along with your merchants, you must start doing it as soon as you sign them. You are able to develop a solid bond by remaining in close connection with your merchants through the first few months after they sign anything. You'll learn their needs, and they'll learn that you're a reliable person who's there to help.

Periodic check-ins

After those initial few months, it's okay to lower the amount of connection with your merchants. However, you'll still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it doesn't hurt to avoid by in person either.

Purchasing from them

There is little show that you care about your merchants like buying their goods or services. If the things they sell is not right for you, maybe consider buying a gift card that you could give to a pal or hand out in a prize or a contest.

Exist when they need you

After they contact you for help, make sure you do everything it is possible to to fix the problem as quickly as you are able to. There may be a lot of things you can't help them with, however if you show that you're listening, it'll tell them that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling a merchant account isn't brain surgery (or gunfighting). You just have to make a good first impression--then follow-up and exceed it.

Interested in more sales techniques and tips? Let me know with a comment below.