Selling A merchant account: Beyond The First Impression6510396

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A few months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that would be a TV series before it was brought to radio. And as I listened to the song, images in the TV show stumbled on mind, the foremost of which was the business enterprise card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I can't remember anything more about the show, however that business card will need to have made a strong first impression, because all these years later I still remember it.

Now, merchant services commission structure obviously isn't similar to gunfighting, but a strong impression is certainly valuable. You can not win the deal in the first couple of seconds, but you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the first impression is the only stuff that matters.

What's my accept it? I believe that the first impression is important but that the task of the merchant credit card accounts salesperson doesn't end there--or even with the sale. Gone are the days if the sales agent could sign the agreement, then consider the work they do with the merchant being done. Today, merchants constantly receive tempting offers from other merchant services providers. To keep their business, you must go beyond the initial impression and create a relationship.

Here are three tips to help you do just that:

The first 30-60 days are the most important

To construct a strong relationship along with your merchants, you need to start doing the work as soon as you sign them. You are able to develop a solid bond by remaining in close contact with your merchants through the first few months after they sign anything. You'll learn their requirements, and they'll learn that you're a reliable person who's there to help.

Periodic check-ins

After those first couple of months, it's okay to diminish the amount of contact with your merchants. However, you'll still need to register with them periodically. Sending a regular monthly or bi-monthly newsletter is a great way to do it. So if you are in the neighborhood, it does not hurt to prevent by in person either.

Purchasing from them

There is little change show that you care about your merchants like buying their goods or services. If the things they sell isn't right for you, maybe consider investing in a gift card that you can give to a pal or hand out in a prize or perhaps a contest.

Exist when they need you

Once they contact you for help, ensure you do everything you can to fix the issue as quickly as you are able to. There may be some things you can't enable them to with, however if you show that you're listening, it'll let them know that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You need to simply make a good first impression--then follow up and go beyond it.

Thinking about more sales techniques and tips? Let me know with a comment below.