Selling Merchant Services: Beyond The First Impression2288

Several months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. So when I heard the song, images in the TV show found mind, the foremost of which was the company card with the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. Bay area."

I can't remember much else about the show, but that business card must have made a strong first impression, because years later I still remember it.

Now, become a payment processor obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You can not win the offer in the initial few seconds, but you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the initial impression may be the only stuff that matters.

What's my undertake it? I have faith that the first impression is important but that the work of the merchant credit card accounts salesperson doesn't end there--or despite the sale. Long gone are the days if the sales agent could sign the agreement, then consider their job with the merchant to become done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. To keep their business, you need to go beyond the first impression and create a relationship.

Listed here are three ideas to help you do just that:

The initial 30-60 days will be the most important

To create a strong relationship together with your merchants, you have to start doing the work as soon as you sign them. It is possible to develop a solid bond by staying in close connection with your merchants through the first few months when they sign the agreement. You'll learn their requirements, and they'll discover you're a reliable person who's exists for.

Periodic check-ins

After those first few months, it's okay to decrease the amount of contact with your merchants. However, you'll still need to check in with them periodically. Sending a month-to-month or bi-monthly newsletter is a great way to do it. And if you're in the neighborhood, it won't hurt to prevent by face-to-face either.

Buying from them

There is little change show that you love your merchants like buying their goods or services. If whatever they sell isn't right for you, maybe consider investing in a gift card that you can give to a pal or share in a prize or even a contest.

Be there when they need you

When they contact you for help, be sure you do everything it is possible to to fix the problem as quickly as it is possible to. There may be some things you can't help them with, but if you show that you're listening, it'll tell them that you care understanding that you're doing everything easy to help ensure their satisfaction.

Selling merchant services isn't rocket science (or gunfighting). You need to simply make a good first impression--then follow-up and exceed it.

Considering more sales techniques and tips? Inform me with a comment below.