Selling Merchant Services: Beyond The First Impression5295611

A few months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that would be a TV series prior to being brought to radio. So when I paid attention to the song, images from the TV show came to mind, the top of which was the business enterprise card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember anything else about the show, but that business card must have made a strong first impression, because years later I still remember it.

Now, iso merchant services obviously isn't just like gunfighting, but a strong impression is unquestionably valuable. You can't win the sale in the initial few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression will be the only thing that matters.

What's my accept it? I have faith that the first impression is important but that the task of the merchant services salesperson doesn't end there--or even with the sale. Long gone are the days if the sales agent could sign the contract, then consider the work they do with the merchant being done. These days, merchants constantly receive tempting offers from other merchant services providers. To keep their business, you must go beyond the initial impression and create a relationship.

Here are three tips to help you do just that:

The initial 30-60 days are the most important

To create a strong relationship together with your merchants, you have to start doing it as soon as you sign them. It is possible to develop a solid bond by staying in close contact with your merchants through the first few months after they sign anything. You'll learn their demands, and they'll discover you're a reliable person who's exists for.

Periodic check-ins

After those first couple of months, it's okay to diminish the amount of experience of your merchants. However, you will still need to sign in with them periodically. Sending a monthly or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it won't hurt to avoid by face-to-face either.

Purchasing from them

There is little show that you love your merchants like buying their goods or services. If whatever they sell is not right for you, maybe consider investing in a gift card that you could give to a pal or give away in a prize or even a contest.

Exist when they need you

After they contact you for help, be sure you do everything you can to fix the problem as quickly as you can. There may be some things you can't help them to with, but if you show that you're listening, it'll let them know that you care and that you're doing everything possible to help ensure their satisfaction.

Selling merchant credit card accounts isn't nuclear physics (or gunfighting). You just have to make a good first impression--then follow up and rise above it.

Considering more sales techniques and tips? Tell me with a comment below.