Selling Merchant Services: Beyond The First Impression5335045

Several months back, I began listening to Radio Classics on satellite radio. It is a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. So that as I heard the song, images in the TV show came to mind, the foremost of which was the business card from the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I do not remember anything more about the show, but that business card must have made a strong first impression, because all these years later I still remember it.

Now, selling merchant processing service obviously isn't similar to gunfighting, but a strong impression is unquestionably valuable. You can't win the deal in the first few seconds, but you can certainly lose it.

However, some books on sales techniques and tips make it sound like the initial impression will be the only thing that matters.

What's my accept it? I have faith that the first impression is important but that the task of the a merchant account salesperson doesn't end there--or despite having the sale. Gone are the days if the sales agent could sign anything, then consider the work they do with the merchant to be done. Today, merchants constantly receive tempting offers using their company merchant services providers. So to keep their business, you need to go beyond the initial impression and make a relationship.

Listed below are three ideas to help you do just that:

The first 30-60 days will be the most important

To construct a strong relationship together with your merchants, you have to start carrying it out as soon as you sign them. You are able to develop a solid bond by residing in close experience of your merchants during the first few months once they sign the contract. You'll learn their demands, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those initial few months, it's okay to decrease the amount of connection with your merchants. However, you'll still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a good way to do it. So if you feel in the neighborhood, it won't hurt to prevent by personally either.

Purchasing from them

There is little change show that you care about your merchants like buying their products and services or services. If the things they sell is not right for you, maybe consider purchasing a gift card you could give to a pal or hand out in a prize or perhaps a contest.

Be there when they need you

When they contact you for help, be sure you do everything it is possible to to fix the situation as quickly as you are able to. There may be several things you can't help them with, but if you show that you're listening, it'll tell them that you care which you're doing everything simple to help ensure their satisfaction.

Selling a merchant account isn't rocket science (or gunfighting). You just need to make a good first impression--then followup and rise above it.

Considering more sales techniques and tips? Let me know with a comment below.