Selling Merchant Services: Beyond The First Impression5482428

A few months back, I began listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that was a TV series prior to being brought to radio. So when I listened to the song, images from your TV show stumbled on mind, the top of which was the business enterprise card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I can't remember anything more about the show, however that business card must have made a strong first impression, because years later I still remember it.

Now, open a credit card processing business obviously isn't just like gunfighting, but a strong impression is certainly valuable. You can not win the deal in the initial few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the initial impression may be the only thing that matters.

What's my undertake it? I believe that the first impression is very important but that the job of the merchant credit card accounts salesperson doesn't end there--or despite having the sale. Over are the days when the sales agent could sign the contract, then consider the work they do with the merchant being done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. To keep their business, you have to go beyond the initial impression and create a relationship.

Listed below are three ideas to help you do just that:

The initial 30-60 days would be the most important

To build a strong relationship together with your merchants, you have to start carrying it out as soon as you sign them. It is possible to develop a solid bond by staying in close contact with your merchants through the first few months when they sign the agreement. You'll learn their requirements, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those first few months, it's okay to lower the amount of contact with your merchants. However, you still need to register with them periodically. Sending a monthly or bi-monthly newsletter is a great way to do it. So if you are in the neighborhood, it does not hurt to prevent by personally either.

Buying from them

Nothing will show that you love your merchants like buying their goods or services. If what they sell is not right for you, maybe consider purchasing a gift card that you can give to a buddy or hand out in a prize or perhaps a contest.

Be there when they need you

Once they contact you for help, make sure you do everything it is possible to to fix the issue as quickly as you are able to. There may be several things you can't help them with, however if you show that you're listening, it'll tell them that you care which you're doing everything possible to help ensure their satisfaction.

Selling merchant services isn't brain surgery (or gunfighting). You need to simply make a good first impression--then follow-up and rise above it.

Thinking about more sales techniques and tips? Inform me with a comment below.