Selling Merchant Services: Beyond The First Impression5732396

Several months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that would be a TV series before it was brought to radio. So that as I heard the song, images in the TV show stumbled on mind, the top of which was the company card of the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember anything more about the show, however that business card will need to have made a strong first impression, because years later I still remember it.

Now, start a processing company obviously isn't similar to gunfighting, but a strong impression is certainly valuable. You can't win the offer in the initial few seconds, however you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the initial impression may be the only thing that matters.

What's my accept it? I believe that the first impression is very important but that the task of the merchant services salesperson doesn't end there--or despite the sale. Long gone are the days once the sales agent could sign the contract, then consider their work with the merchant being done. Nowadays, merchants constantly receive tempting offers from other merchant services providers. To keep their business, you have to go beyond the first impression and make a relationship.

Listed below are three guidelines to help you do just that:

The very first 30-60 days are the most important

To create a strong relationship together with your merchants, you must start carrying it out as soon as you sign them. You are able to develop a solid bond by remaining in close contact with your merchants throughout the first few months when they sign anything. You'll learn their requirements, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those first couple of months, it's okay to diminish the amount of experience of your merchants. However, you still need to sign in with them periodically. Sending a monthly or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it does not hurt to prevent by in person either.

Buying from them

Nothing will show that you love your merchants like buying their goods or services. If whatever they sell isn't right for you, maybe consider purchasing a gift card that you could give to a pal or share in a prize or even a contest.

Exist when they need you

When they contact you for help, ensure you do everything you are able to to fix the problem as quickly as you can. There may be a lot of things you can't help them with, however if you show that you're listening, it'll let them know that you care understanding that you're doing everything easy to help ensure their satisfaction.

Selling merchant services isn't brain surgery (or gunfighting). You just need to make a good first impression--then follow up and exceed it.

Interested in more sales techniques and tips? Let me know with a comment below.