Selling Merchant Services: Beyond The First Impression8236655

Many months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that would be a TV series prior to being brought to radio. And as I paid attention to the song, images from your TV show came to mind, the top of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I can't remember anything more about the show, however that business card should have made a strong first impression, because many years later I still remember it.

Now, credit card iso program obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You cannot win the deal in the initial few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips make it sound like the initial impression will be the only stuff that matters.

What's my undertake it? I believe that the first impression is very important but that the task of the merchant credit card accounts salesperson doesn't end there--or even with the sale. Long gone are the days once the sales agent could sign the contract, then consider the work they do with the merchant to be done. These days, merchants constantly receive tempting offers off their merchant services providers. So to keep their business, you must go beyond the very first impression and build a relationship.

Listed below are three tips to help you do just that:

The very first 30-60 days would be the most important

To create a strong relationship together with your merchants, you must start doing the work as soon as you sign them. You are able to develop a solid bond by residing in close experience of your merchants throughout the first few months after they sign the agreement. You'll learn their demands, and they'll discover you're a reliable person who's there to help.

Periodic check-ins

After those initial few months, it's okay to lower the amount of contact with your merchants. However, you'll still need to register with them periodically. Sending a regular monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it doesn't hurt to stop by personally either.

Buying from them

Nothing will show that you care about your merchants like buying their goods or services. If what they sell isn't right for you, maybe consider investing in a gift card you could give to a buddy or give away in a prize or perhaps a contest.

Exist when they need you

When they contact you for help, make sure you do everything you are able to to fix the problem as quickly as you can. There may be a lot of things you can't help them with, however if you show that you're listening, it'll tell them that you care which you're doing everything easy to help ensure their satisfaction.

Selling a merchant account isn't brain surgery (or gunfighting). You just have to make a good first impression--then followup and rise above it.

Thinking about more sales techniques and tips? Inform me with a comment below.