Selling Merchant Services: Beyond The First Impression3222625

Several months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was obviously a TV series before it was brought to radio. So when I paid attention to the song, images from your TV show came to mind, the foremost of which was the business enterprise card from the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I don't remember anything else about the show, however that business card will need to have made a strong first impression, because all these years later I still remember it.

Now, resell merchant services obviously isn't just like gunfighting, but a strong impression is unquestionably valuable. You cannot win the offer in the first few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the initial impression is the only thing that matters.

What's my take on it? I believe that the first impression is essential but that the job of the merchant credit card accounts salesperson doesn't end there--or even with the sale. Long gone are the days if the sales agent could sign anything, then consider their job with the merchant to become done. Today, merchants constantly receive tempting offers using their company merchant services providers. In like manner keep their business, you have to go beyond the initial impression and make a relationship.

Here are three ideas to help you do just that:

The very first 30-60 days would be the most important

To construct a strong relationship along with your merchants, you must start carrying it out as soon as you sign them. You are able to develop a solid bond by staying in close experience of your merchants throughout the first few months when they sign anything. You'll learn their needs, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those first couple of months, it's okay to diminish the amount of connection with your merchants. However, you'll still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a superb way to do it. So if you are in the neighborhood, it won't hurt to stop by in person either.

Buying from them

There is little change show that you love your merchants like buying their items or services. If what they sell isn't right for you, maybe consider purchasing a gift card that you can give to a buddy or share in a prize or even a contest.

Exist when they need you

Once they contact you for help, be sure you do everything you are able to to fix the situation as quickly as you can. There may be several things you can't enable them to with, however if you simply show that you're listening, it'll let them know that you care understanding that you're doing everything simple to help ensure their satisfaction.

Selling merchant services isn't brain surgery (or gunfighting). You just need to make a good first impression--then follow up and rise above it.

Interested in more sales techniques and tips? Inform me with a comment below.